It was with sound that the truly modern technology of electronics first made a real impact on the cinema, as opposed to the camera which is a very simple piece of mechanical equipment. Lumiere's inspiration was the sewing machine.(PW)

The placing of music in this economy is as an analogue to the image, its most consummate mode being the pop promo. Increasingly music has become one element of the channelling of consumption. Music is known as image - it no longer represents a specific social condition - of Power, of ritual; rather it 'appears' and functions through weak-minded notions, of correspondence or association. That is the music is not listened to for what 'it is', (how it comes into being, the history of its formation, the social and, political position of its producers), but rather for its projected value, a value-added mode of representation, (a value that has a monetary equivalent, nearly always manifest as a visibility): of appearance, clothes, posture, particular places, expenditures of energy.

On J-LG, TJ says, C'est le bruit qui informe, qui fait circuler, qui fait marcher le système. Car un système trop parfait est menacé de mort. 'Le principe du bruit organisationnel ou de complexité par le bruit veut dire que le bruit réduisant les contraintes dans un système en augmente la complexité'. L'analyse du bruit dépend en fait de la place qu'on occupe vis-à-vis du Tout. Ce qui semble, en apparence, pur bruit pourra, dans la logique du cosmos, fonctionner comme principe de complexité et d'auto-organisation. On ne sait jamais quel effet peut produire un son.(TJ)

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